This Old Spice commercial is getting a lot of play – two million hits and counting on YouTube, free advertising for an ad that I’m guessing will play during the Super Bowl.
The media is putting people into two camps: those who find it funny, and those who find it creepy.
I’m in a third camp: I find it sad.
The moms are sad. They look sad, their clothes are sad, their hair is sad. The song they sing is, of course, sad. And the message is devastatingly sad: don’t grow up.
I saw one of the creators of the commercial on TV this morning. He said, “No mom wants to see her boy turn in to a man.”
Smart, confident moms want to see their children – boys and girls – grow up and go off into the world. We’re not afraid of that stage, because we never stopped having our own lives, in addition to being mothers. Life for us will not end with an empty nest, it will grow.
I’m excited to see what’s next for my kids. Sure, I get wistful sometimes. Just a couple weeks ago I was thinking about how sad it will be when my kids are no longer waking me up at 6am on Christmas morning. But I will gladly give up that morning in exchange for my kids getting to experience that feeling with their own children.
I know it’s only a commercial. I don’t want to take it too seriously. But I don’t find it funny, and apparently I’m the target audience. If one mom in a commercial is portrayed as being a sweat-pants wearing, make-up-less sad sack I can look past it – we all have those days. But a whole group of them? That’s not us, not the moms I know.
The moms I know are enjoying their kids now while being excited for their futures. You won’t catch us stalking our kids on dates – we’ll be on our own!